Businesses are Aggregators

The Oxford English dictionary’s definition of an aggregator is:

“a website or program that collects related items of content and displays them or links to them”

In reality, virtually all businesses are aggregators. When you think of a dep

artment store, in effect they are an aggregator – they are a traditional business but an aggregator non the less.

So what differentiates aggregators

? To narrow this to property Rightmove, Findaproperty, etc all display any property an agent wants to put on it – as long as they pay of course. I guess the differentiator is traffic, content and useability of

the site. But where is the filter

?

By filter, I mean, where a business decides to only offer (in the case of property) homes that have met a certain criteria.

In most cases for an agent the criteria is location.

The agent will have their own ‘patch’ and offer property within a mile or so radius of the office.

But what about looking at the characteristics / quality? Many years ago I was told by someone who worked in an agency that he concluded that 50% of property marketed by an agent was rentable/saleable the other 50% was not! Would you go to a Florist where 50% of the flowers were dud

s? Why not only market property that your applicants will be interested in

?

At Young London we turn properties away if they do not meet our criteria.

I think there are too many websites/businesses that just market any products without checking the quality.

We have our favourite websites and stores for a reason, it would be good if it was not just trial and error that helped us come to this conclusion – I guess social media is trying to assist

?

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About Neil Young
Chief Executive, Young Group

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