Do Awards Bring Rewards?
June 29, 2011
It’s only a couple of weeks since our estate agency, Young London, won three awards at the Sunday Times Lettings Agency of the Year Awards – for Marketing, Innovation and overall Business. At the time, I was asked about the relative merits of winning awards and whether the return was worth the time, effort and expense of entering and answered with a qualified, “generally, yes”.
We feel that awards are recognition for the team’s hard work; a great reward and internal motivator, and also an independent endorsement for current and future clients regarding the quality of the business and the services that we provide.
The reason for qualifying the answer with ‘generally’ is because it’s important to ensure that you’ re associated with the right type and calib
re of awards. Awards that have substance and independence are the ones that really add value to a business.
It’s important to us that they’re more than a mere ‘beauty parade’, are transparent and not open to vote-rigging!
It’s important too to look at awards from an external perspective. Would your clients recognise them? Would they attach any value to them? Would they think better of you for having won them? If the answer to any of these is ‘no’, then the time and effort required to take part and produce a comprehensive award submission is probably better spent elsewhere.
That’s why we’ re pleased to be involved with awards supported by the likes of Bloom
berg, Google, The Times and Sunday Times and HSBC.
They involve a lengthy application together with all manner of supporting documentation and a rigorous interview process before the independent panel of judges meet to discuss and decide on the winning businesses.
Young London, our letting & management agency, has been fortunate enough to be a winner of The Sunday Times’ Lettings Agency of the Year Awards for the past three years and not only do the awards provide an instantly recognisable boost to our credentials,
they also ensure that we continue to strive to improve and innovate.
This month, we also entered our first business awards outside of the property sector; the HSBC South London Business Awards – testing our mettle against companies of all sizes from sectors including financial services, retail, engineering, logistics, hospitality and catering. It was rather intimidating going up against representatives from sectors that have a reputation for being extremely customer focused, especially as the world of agency is often maligned by the actions of a handful of unprofessional agencies. So it was all the more gratifying to scoop not one, but three more awards as Young London was presented with the Business of the Year Award at HSBC’s South London Business Awards, along with awards for Best Small Business and Best Business for Innovation; our second hat-trick of awards within less than a month.
The judges praised Young London’s internal and external approach to customer service; “Young London impressed by turning on its head the traditional business model of their sector. Sales staff are rewarded based on customer satisfaction, not commission. The commitment to making clients feel welcome both in their new homes and in their neighbourhoods is second to none.”
Summing up, Carole Bagnald, Regional Commercial Director: London, for HSBC, presenting Young London with their Business of the Year award, said the bank was passionate about the need to support small to medium-sized businesses, like Young London, as the ‘business leaders of the future’ and that Young London will be a strong ambassador for South London’s business community.