Tech Tuesday: Social Media Brand Failures

Waitrose is a company renowned for giving the best service out of all the supermarket heavyweights. Yet even companies as celebrated as Waitrose need only take a single step wrong for a wealth of unwanted attention to be showered down upon them.

Last summer Shell announced a new partnership with Waitrose, with two ‘Little Waitrose’ to feature on existing Shell Petrol forecourts. Some Waitrose customers are disappointed about this, because they feel Waitrose have positioned themselves as an ethical brand; Shell on the other hand often top the list of ‘least environmentally friendly’ companies.

Thoughts and opinions on ethical brands and partnerships aside, it is how Waitrose responded on social media sites today that has spurned criticism and unwanted attention. Read more of this post

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